Berg Engineering has appointed Ali Cheema as National Sales Manager.

Cheema brings with him more than 10plus years’ experience in engineering and technical sales across the resources industry and said he would combine these skills to drive both customer engagement and business growth.

“I’m really looking forward to the role and getting to know my customers,” Cheema said. “I am fortunate to have had a good insight into the resources industry and the rules and regulations relating to manufacturing, so I’ll be well placed to understand many of the issues faced by customers and what solutions to recommend.”

“Our commitment will be on enabling, educating and supporting local end-users, integrators and partners and growing the business in Australia and across the globe.”

Derek Berg, CEO for Berg, welcomed Ali to Berg Engineering.

“We are very excited about this new appointment, Berg said. “Ali has a strong background in expanding the business through effective business relationships.

“His background and experience will help Berg drive business innovation and growth opportunities in Australia and beyond and we look forward to providing the best solutions and manage strong and positive long-term relationships with existing and new partners and grow the Berg brand name within the industry.”

Ali is a Mechanical Engineering graduate from University of Engineering & Technology Lahore, Pakistan.

BERG Engineering, which was founded in 1972, is a family-owned Australian engineering business. Headquartered in Brisbane and with bases in the Asia Pacific, BERG Engineering provides solutions to clients with intelligent asset lifecycle management solutions that reduce operating costs, maximise performance and extend asset life.

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